ROCK Solid Change

San Francisco Downtown Magazine

By Shuka Kalantari

Mention of SF’s Visitacion Valley often conjures up bleak images of poverty and crime. Scratch deeper than the surface and a neighborhood progressing towards development, community, and education is revealed. Curt Yagi is a prime mover of this transformation. In 1998, seeking opportunities to serve the community, Curt volunteered as a soccer coach for Real Options for City Kids (ROCK), a non-profit working with 6-17 year olds through a combination of in-school and after-school programs.

“Still, I was unsure of the actual impact that I was having on the kids, “Curt confesses. Then one day Curt broke his leg. Unable to coach the kids, he went back to visit them after a few months. “It just so happened that the children were playing soccer right then…next thing I knew, 40 kids were running at me with full speed,” laughs Curt. “I was trying to shield my broken leg from the children when, out of nowhere, the smallest girl in the group appeared from the middle of the crowd. She held her arms out to the sides, holding everybody back. I realized that she was protecting me, and that if this little girl was brave enough to protect me – because she cared that much – then maybe I was making a difference in these kids lives.”

Nine years later, Curt Yagi is the Executive Director of ROCK. Providing innovative outlets for Visitacion Valley’s youth, ranging from tutoring programs to outdoor camping trips, ROCK gives children positive role models. “In neighborhoods like this, low income and high violence neighborhoods, you need role models. When your role models are bad people, you get caught up in that stuff,” says Curt. “We are here to stop that cycle.” Not only does ROCK aim to stop such negative cycles, it also creates better ones: Visitacion Valley’s high school students who have been affiliated with ROCK since childhood often come back, volunteering their time with the younger kids. “It makes sense to them to help their own communities out,” Curt explains. Visit or call 333-4001 for information on how to volunteer.